MILANO was on spotlight last month, from February 20th to 26th, Milan stepped onto the international stage proud of its credentials as the only fashion system in the world able to represent the entire production chain, from yarn to finished product, for the Milan Fashion Week. Milan Fashion Week was jam packed with a grand total of 64 shows, 92 presentations, 3 presentations by appointment only and 18 events on the calendar. It showcased 156 collections and placed Milan firmly center stage as the Capital of Fashion.
The Fashion Hub, was located at the Spazio Cavallirizze inside the Leonardo da Vinci National Museum of Science and Technology. Other important locations of this year’s Fashion Week was the Sala delle Cariatidi at Palazzo Reale and the Padiglione Visconti in Via Tortona 58.
One of my favourite shows this year was by far the GUCCI’s F/W 2018 show. I gotta say things got weird quite fast, models were seen cradling replicas of their own heads on the catwalk, making it one of Milan Fashion Week’s most surreal shows. The fake heads were pin-point accurate, down to the hairstyles and the expressions of the real models walking in the show.
The strangeness didn’t end there, Gucci’s creative director also sent models down the catwalk cradling baby dragons and snakes, and another had a third eye in the centre of her forehead.
All of this was done in a space made up to look like an operating theatre, complete with a table and surgical lights. The concept reflects the work of a designer, the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them. The materials used are typical of an operating room and the environment around it: PVC on the walls and floors, fire doors with panic-bars, LED lamps, and plastic chairs like those in a waiting room. The LED lighting is stark, white and blinding.
Creative director Alessandro Michele said the heads were intended to represent the struggle of finding your identity, and “looking after your head and thoughts“.
The collection took inspiration from many different ethnicities and cultures, with Sikh turbans, south American patterns and embellished headpieces all on the catwalk.
A style note said the designs were to embody Gucci’s “pluriverse” concept and drew inspiration from an essay rejecting the idea of rigid boundaries.
Michele said: “Limiting fashion to something that only produces business is too easy.”
Overall Gucci has been in the headlines since the beginning of the year and with no doubt it has struck once again. Let me know if your a GUCCI fan and if you have or are targeting any Gucci pieces. Thanks for checking in once again. I’ll catch you next time, till then STAY AUTHENTIC.
• Below is a Video of the best looks from the Gucci Fall Winter 2018 Fashion Show •